Creating and launching an excellent, informative and attractive company website is certainly an essential and major step towards online success, but no matter how great your website, you will not be able to achieve your goals with it unless it is also made visible on search engines. The process of achieving that visibility, of attracting high-quality traffic to your website and of making it rank high on results pages is called search engine optimization (SEO) and as all processes related to the development and the management of websites, it is complex, diverse and requires lots of expertise. There are lots of great agencies that provide SEO services, but not all of them use the same techniques or have experience in the specific field of business that you operate in, so here are a few tops for you about how to hire the best SEO company.
Do Some Research about the SEO Process in General and about Your Target Group
To be able to determine the quality of the services provided by the company that you are considering to hire, you need to know a bit about the process, to familiarize yourself with the basic terms of the jargon and you will also need to know the audience that you want to target. You can start by determining the persona that you want to address, by coming up with a profile of your typical buyer, then you should try to figure out what is the channel most frequently used by your audience to get information. You should also have some ideas about the keywords most frequently used by your target group to search for products or services similar to yours. Finding out the answer to all these questions will allow you to be more confident while evaluating Denver SEO agencies and will also make the campaign development easier.
The other important thing to figure out is the budget that you can assign to the process and the rates usually practiced for the type of services that you want – knowing how far you can stretch financially will make you a more confident negotiator when it comes to fees and prices.
Research SEO Companies
You will need to perform some research about available SEO companies, too. Identify at least 8 or 10 in your area, then check their websites, the reviews and testimonials that they get, read the case studies they publish on their websites, then narrow your list based on the information you learn.
Contact SEO Companies
Contact the companies on your list and schedule a personal meeting to discuss your project. All the research that you have done will come very handy – it will surely impress the people at the other side of the table and it will give them the details that they need to design and implement a really efficient SEO campaign for you. If you have questions or if you don’t understand the jargon they are using, don’t hesitate to request clarifications – the company representative’s willingness to explain everything in layman terms is an important aspect that can make or break the deal.