If you are the owner of a new roofing company, you are probably looking for quick and efficient ways to get new clients and to transform your company into an established brand as soon as possible. Fortunately, there are lots of great ways to market your company, great online and offline methods – some cost more, others require you to invest only your energy and creativity. Here are some of the most effective channels and methods to use.
Create a Website for Your Company
You don’t need a very large website in the beginning – a small, but well-designed website, with informative content and attractive looks will do the job perfectly in the beginning. What you need on your website is a landing page on which you provide a general description of your company, a page about the services that you offer and a contact page to make it easy for your potential customers to find you. If you have some good-quality images of your previous work, you can also decide to create a portfolio page upfront or you can add the page later, as your business grows.
Adding some extra features, such as a storm tracker to your website is also a good idea – it will tell you as well as your clients when a storm is approaching and will establish you as a business that cares for clients. You can also create a blog.
Don’t worry about the costs of operating your website, there are great, affordable hosting plans available from many reliable providers, but make sure that your pages are indexed on search engines for the keywords most frequently used for searches in your area. If in doubt hire a roofing seo company to help you.
Use Social Media
Social media platforms are among the best marketing channels these days. Many social media users look for products and services actively on these platforms, so even though your social media presence will not improve your website’s ranking on search engines considerably, you might actually find lots of new clients through your company’s social media profile.
You can start marketing your roofing company by simply creating an attractive profile for your business, elaborating that profile as your business grows. When you want to step up your game, you can start directly engaging the attention of your potential customers by providing useful tips to solve common roofing problems. You can also announce a live Q and A session on social media or you can host regular live sessions where you provide help directly. You can also share useful content from other websites to prove that you stay up to date and you know what is going on in your trade.
Ask for Testimonials
You can add a testimonials page to your website and ask customers who are happy with the quality of your work to enter short testimonials about their experience.
Ally with Other Contractors
Roofing is a field of construction that is related to many other trades in many ways. You can form alliances with local plumbers, painters, electricians, even with decorators and ask them to spread the news about your business. You can have a bunch of flyers and business cards printed out, then you can hand them to other contractors, asking them to tell their clients about your business, offering to do the same for them.