Creating and launching an excellent, informative and attractive company website is certainly an essential and major step towards online success, but no matter how great your website, you will not be able to achieve your goals with it unless it is also made visible on search engines. The process of achieving that visibility, of attracting high-quality traffic to your website and of making it rank high on results pages is called search engine optimization (SEO) and as all processes related to the development and the management of websites, it is complex, diverse and requires lots of expertise. There are lots of great agencies that provide SEO services, but not all of them use the same techniques or have experience in the specific field of business that you operate in, so here are a few tops for you about how to hire the best SEO company.

Do Some Research about the SEO Process in General and about Your Target Group

To be able to determine the quality of the services provided by the company that you are considering to hire, you need to know a bit about the process, to familiarize yourself with the basic terms of the jargon and you will also need to know the audience that you want to target. You can start by determining the persona that you want to address, by coming up with a profile of your typical buyer, then you should try to figure out what is the channel most frequently used by your audience to get information. You should also have some ideas about the keywords most frequently used by your target group to search for products or services similar to yours. Finding out the answer to all these questions will allow you to be more confident while evaluating Denver SEO agencies and will also make the campaign development easier.

The other important thing to figure out is the budget that you can assign to the process and the rates usually practiced for the type of services that you want – knowing how far you can stretch financially will make you a more confident negotiator when it comes to fees and prices.

Research SEO Companies

You will need to perform some research about available SEO companies, too. Identify at least 8 or 10 in your area, then check their websites, the reviews and testimonials that they get, read the case studies they publish on their websites, then narrow your list based on the information you learn.

Contact SEO Companies

Contact the companies on your list and schedule a personal meeting to discuss your project. All the research that you have done will come very handy – it will surely impress the people at the other side of the table and it will give them the details that they need to design and implement a really efficient SEO campaign for you. If you have questions or if you don’t understand the jargon they are using, don’t hesitate to request clarifications – the company representative’s willingness to explain everything in layman terms is an important aspect that can make or break the deal.

If you are the owner of a new roofing company, you are probably looking for quick and efficient ways to get new clients and to transform your company into an established brand as soon as possible. Fortunately, there are lots of great ways to market your company, great online and offline methods – some cost more, others require you to invest only your energy and creativity. Here are some of the most effective channels and methods to use.

Create a Website for Your Company

You don’t need a very large website in the beginning – a small, but well-designed website, with informative content and attractive looks will do the job perfectly in the beginning. What you need on your website is a landing page on which you provide a general description of your company, a page about the services that you offer and a contact page to make it easy for your potential customers to find you. If you have some good-quality images of your previous work, you can also decide to create a portfolio page upfront or you can add the page later, as your business grows.

Adding some extra features, such as a storm tracker to your website is also a good idea – it will tell you as well as your clients when a storm is approaching and will establish you as a business that cares for clients. You can also create a blog.

Don’t worry about the costs of operating your website, there are great, affordable hosting plans available from many reliable providers, but make sure that your pages are indexed on search engines for the keywords most frequently used for searches in your area. If in doubt hire a roofing seo company to help you.

Use Social Media

Social media platforms are among the best marketing channels these days. Many social media users look for products and services actively on these platforms, so even though your social media presence will not improve your website’s ranking on search engines considerably, you might actually find lots of new clients through your company’s social media profile.

You can start marketing your roofing company by simply creating an attractive profile for your business, elaborating that profile as your business grows. When you want to step up your game, you can start directly engaging the attention of your potential customers by providing useful tips to solve common roofing problems. You can also announce a live Q and A session on social media or you can host regular live sessions where you provide help directly. You can also share useful content from other websites to prove that you stay up to date and you know what is going on in your trade.

Ask for Testimonials

You can add a testimonials page to your website and ask customers who are happy with the quality of your work to enter short testimonials about their experience.

Ally with Other Contractors

Roofing is a field of construction that is related to many other trades in many ways. You can form alliances with local plumbers, painters, electricians, even with decorators and ask them to spread the news about your business. You can have a bunch of flyers and business cards printed out, then you can hand them to other contractors, asking them to tell their clients about your business, offering to do the same for them.